Business Focused Market Studies

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Focused Market Studies

IRC’s Focused Market Studies serve as a highly practical tool for guiding successful market entry.


For companies already active in the Korean market, IRC’s Focused Market Studies serve as a step-by-step guide to:

- Identify and evaluate opportunities
- Focus current activities
- Seek a broader business base

Efficient, effective and expedited market entry is achieved by combining the industry expertise of the client with IRC’s in-house expertise. This structure maximizes the accuracy and pertinence of market intelligence provided to management leading to optimum decisions.


IRC utilizes a combination of primary and secondary research leading to an optimal balance of both quantitative rigor and qualitative insight.


Click here for a detailed overview of IRC’s Focused Market Studies methodology.


   For more information please contact : Mr. Peter A. Underwood,


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